Short answer. “Rapportive”! It’s an amazing app that I just installed in Google Chrome. You know those text ads that appear to the right of your email? Well this app just replaces those text ads with a complete social network profile of the email sender. I tried to install it in Firefox but Rapportive doesn’t support my version. Score 1 hit (for Google Chrome for its app support), 1 run (for Rapportive), and 1 error (for Firefox).

The above screen shot shoes how it appears in your browser, this happens to show my friend, the evil genius, William Hurley who is far better known as @whurley. It shows his google profile (which needs updating, hint whurley), his tweets, his social networks and his brilliant little cartoonish avatar. This is far more useful to me than the ads that would usually appear there.
And speaking of hits, runs, etc whurley has hit one out of he park with his new software venture, Chaotic Moon. He is spinning out brilliant new game apps for mobile platforms and resurrecting apps that haven’t made it yet but are on the verge of brilliance. whurley’s Chaotic Moon’s app mechanics can take a broken down jalopy of an app and turn it in to a sleek race car. Getting in to the Apple Store is a huge feat, why not take advantage of it! Whurley’s deal is one that app houses can’t refuse.
I made a little 8 minute video of whurley talking about Chaotic Moon and his brilliant app strategy and plan a more intense follow up interview with him at Texas Coworking, he tells me his current business address is Seat 7A on an airliner, so he’s a bit tough to collar. I’ll update this post with the embed of that video later today and try and catch up with whurley for a quieter, more detailed interview. I’m no longer wondering why whurley left BMC, he’s on to something!
Our Spring.net iTunes Podcast URL is http://springnet.blip.tv/rss/itunes/ . This interview is our 175th episode on Itunes. You can also subscribe by just searching the Itunes store for the keyword “springnet” and get all our espisodes on your portable device.
Update – I was able to get Rapportive to work with Firefox! Even though Firefox warned me the app wouldn’t work with my version of Firefox it did!